Aspirational Product Design
I had no idea that strolling past a small booth in the Javits Convention Center in NYC would provide me with one of the most gratifying moments in my career.
I paused at a booth to watch a 2D engineering drawing animate between 2D and 3D views in a new way that made such drawings clearer than they had ever been before. And done in an engagingly visual way.
The person working the booth approached me and said, “That’s an eDrawing”. Unprompted by me, he proceeded to tell me how he received an eDrawing for the first time from a peer who wanted to discuss the design. But he was so enthralled by the animated drawing, that he only wanted to know what this drawing technology was, and how could he create these drawings himself. Now he sends eDrawings to everyone that he needs to communicate designs to.
Compelling Product Presentations
A successful product presentation must be the 3C’s… Compelling, Clear and Credible. These are the presentations that are interesting and move our audience towards some important call-to-action. Here is how I create presentations in a deliberate way to achieve this. It’s useful to mention that many of the concepts I will mention are applicable to any type of presentation you are giving, not just product demos.